Are you having a hard time selling your listings? Usually, there are three main reasons why a home isn’t selling. Once you identify what’s wrong and fix it, you’ll be well on your way to achieving your goals.
1. Price
First and foremost, is the pricing of a home. Wrong pricing will signal to agents you aren’t a serious seller and also shy away people searching online from reaching out
How to solve it?
Establishing a market-value listing price with a seller is the most important conversation to have. This will truly make or break a sale from the start.
2. Marketing
When listing a home, you have to know who you are marketing to, what’s going to appeal to them and how to reach them.
How to make it work?
Tweak the marketing approach by:
- Retargeting your ads
- Switching to hyperlocal outreach or expanding your horizons nationally
- Ramping up or reevaluating a social media campaign
3. Product
IF the pricing and marketing are right, look at the property itself. Not all houses are created equal, but all can be special in their own right – with a little time and care
How to make it look great?
- IF a home is empty, talk to the seller about staging
- Present a clean and tidy house
- A fresh coat of paint and a tidy garden can do a lot